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How can Wi-Fi experience drive loyalty?

Wednesday, 17 April 2019

Wednesday, 17 April 2019

It is undeniable that developments in technology have significantly affected the way we work, live and travel. We increasingly go through our day to day lives under a cloud of Wi-Fi, connecting us to friends and family, answering our work emails, ordering our weekly food shopping, paying our utility bills, booking our next trip, listening to our new favourite audiobook, and the list goes on. Whether we’re on the move, getting coffee, going for a meal, or staying in a hotel on holiday, we the consumers, expect to always be ‘connected’.

Within the hospitality sector where guests are only a click away from sharing the experience your bar, restaurant or hotel provides with the world, customer satisfaction is of the utmost importance. According to a survey where 1,000 people were interviewed, eight out of ten people said being able to use Wi-Fi in bars or restaurants would contribute towards a positive, personalised experience. In the age group 35-44, that figure rose to 90%. In addition, nearly two thirds (60%) said being able to use Wi-Fi when out for a drink or meal would increase their customer loyalty. Therefore, providing Wi-Fi in bars, restaurants, and hotels, and gathering customer data, as a result, opens a way of communicating with customers long after they have left the venue. Investing in free guest Wi-Fi enabled by a reliable broadband connection, differentiates bars, restaurants, and hotels from competitors and helps drive customer loyalty.

At 2 Circles Consulting, we specialise in helping businesses in the hospitality sector meet their guests’ expectations by delivering fast and reliable Wi-Fi solutions with Cisco Meraki. Our Meraki solution offers out-of-the-box location analytics to better understand guest behaviour and foot traffic, integrated Bluetooth, the ability to easily manage all components of your network from a single, web-based dashboard, and the unlimited scalability of Meraki cloud management to accommodate business growth.

If you would like to find out how you can improve your guest experience and drive customer loyalty by offering best-in-industry Public Wi-Fi, then please get in touch with Irena on 0131 3000 108 or irena@2circlesconsulting.com.




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