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The New Way to Give to Charity?

Friday, 22 February 2019

Friday, 22 February 2019

One of the fastest-growing areas of the telecoms industry is mobile data, specifically with regard to ‘things’ or ‘machines’ that use sim cards.

The phrases “internet of things (IoT)” or “machine to machine sims (M2M)” are now becoming known by the general public, not just by us telecoms nerds!

Well-known ‘things’ that carry sim cards vary from traffic lights to Amazon Click-and-Collect machines. In the 3rd sector, M2M technology has now led to a radical change in how people can donate to charities. One of the most novel uses is displayed by a charity in Cardiff, who allow passers-by at their city centre shop to donate by tapping their debit/credit card on the shop window! A simple tap on contactless payment device in the window and you’ve donated £3! This makes donating to charities much more accessible in a time when charities need to be savvy about the way they market to – and gain donations from – the general public.

For more information please see:

https://www.charitydigitalnews.co.uk/2018/03/29/charity-boosts-income-contactless-shop-window/

https://www.bbc.co.uk/news/business-40802807

https://www.ft.com/content/e4af5670-c711-11e8-ba8f-ee390057b8c9

If your charity could benefit from contactless payments, please contact Ali Marshall at ali@2circlesconsulting.com / 0131 300 0102.




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